Oakland, CA — Est. 2026

Running
Is Political.

Running built a $50B industry on your entry fees and your community. Nobody asked if that was okay. We're asking now.

Sign the Manifesto Read More
24hrs
of minimum wage work
to enter the SF marathon

The Problem

A $50B Industry. Zero Accountability.

$450
NYC Marathon entry — up 200% in a decade
0
Unions. Collective bodies. Accountability orgs. For 50M+ US runners.
$50B
Annual industry revenue — built on our fees, gear, and bodies
∞
Brands using diverse runners in ads while their prices say otherwise

Running's whole identity is that it's free. Just lace up and go. Belongs to everyone.

Then it built a $50 billion industry — and handed all the leverage to organizations that have never once had to answer to runners.

Runners are the product, the customer, the athlete, and the community — with no collective voice. That's not an accident. It's a structure. Structures can change.

The Manifesto

What We Stand For

A runner-led movement for collective power and industry accountability. Sign and you're counted. When enough of us are counted, the industry has to listen.

01
Pricing Equity
Entry fees tied to local wages. Transparency. Tiered access.
02
Financial Transparency
Runners fund this sport. Publish where the money goes — annually, publicly.
03
Full Inclusion
Nonbinary fields. Para divisions. Equal prize equity. A campaign is not inclusion.
04
Prize Equity
Women's and men's purses identical. Para athletes get real prize structures.
05
Athlete Protections
Contracts that don't punish pregnancy, injury, or advocacy. Full stop.
06
Safety & Governance
Real harassment policies. Background checks. Public accountability records.
07
Collective Power
Runners can't negotiate with Nike alone. Together we can. That's why we exist.
08
Community Reinvestment
Youth programs, subsidized entries, local hiring. Not charity — responsibility.

Accountability

The Splits

Our annual scorecard for the running industry — races, brands, and the platforms between you and your bib.

Scorecard 01
Races
  • Pricing equity
  • Financial transparency
  • Cancellation & deferral policy
  • Inclusion
  • BIPOC leadership
  • Prize equity
  • Safety & governance
  • Brand affiliations
  • Community reinvestment
  • Environmental practices
Scorecard 02
Brands
  • Representation in campaigns
  • Athlete treatment & contracts
  • Product accessibility & pricing
  • Sponsorship equity
  • Community investment
  • Data practices
  • Labor & supply chain
  • Accountability history
Scorecard 03
B2B
  • Fee transparency
  • Data ownership
  • Predatory practices
  • Small race accessibility
  • Accountability history
  • Support for fairer models
Dropping Summer 2026

Edition one scores the World Marathon Majors, major running brands, and the registration platforms sitting invisibly between you and your bib.

Get Notified

The Founders

Who We Are

Andres Rivera Cruz
Co-Founder — Community, Organizing & Education
Olivia Sally
Co-Founder — Vision, Strategy & Policy

Join the Coalition

Sign the Manifesto

Runners. Clubs. Coaches. Orgs. Add your name.

No spam. Just movement updates and The Splits when it drops.

0
Founding Signatories — and Growing