The marathon industry collects billions from runners every year. Entry fees that cost more than a week's work at minimum wage. Race organizations that call themselves nonprofits while their executives earn seven figures. Prize structures that say "equal" but carve out exceptions for every athlete who doesn't fit neatly into one of two checkboxes.
Meanwhile, Black and brown runners are still harassed, followed, and shot while doing the same thing wealthy suburban runners do on weekends without a second thought. Safe infrastructure — sidewalks, crosswalks, lit paths — maps almost exactly onto zip code income.
Running is one of the most human things there is. It belongs to everyone. What's been built around it doesn't reflect that. We're keeping score. ✊
We started this because we were tired of the gap between what the running industry says about itself and what the numbers show. The $315 entry fee at NYC. The race executive earning seven figures at a "nonprofit." The $0 paid to a nonbinary division winner who won fair and square. The wheelchair athletes getting 67 cents on the dollar. The Black women's running group suing a major marathon for racial discrimination in 2024.
These are not fringe issues. They are structural. And structure is political.
What we do:
We are not affiliated with any race organization, running brand, or athletic governing body. We don't take sponsorships. We don't have a shoe deal. We're just people who run and believe in radical transparency about the industry built around it.
The data on this site is sourced from public records, IRS 990 filings, race organization websites, the Running Industry Diversity Coalition, Brand Finance, World Athletics, and investigative journalism. We cite our sources. We welcome corrections. We update when we're wrong.
Running belongs to everyone. We're keeping score of who's acting like it does.